Never-ending vertical space created using mirrors is an optical illusion as old as the mirrors as such. Within the context of space where the tallest building of the country is to see the light of day soon and the very first Slovak skyscraper, this mirror game becomes an experimental form of architectonic
visualization – an analog “AR” (augmented reality).
The animation of vertical light tubes creates an ephemeral experience based on the architecture of a building that has not been even built yet and thus, for a few moments, the visitors get to see the majesty of the building of near future in flashes right in the spot.
Supported by J&T REAL ESTATE.
The Showmedia studio has been present in the sphere of light design for almost 20 years. Its realizations range from architecture and theater to entertainment industry. The experience from these segments as well as the knowledge of the latest technologies and the cooperation with multiple artists enables them to combine and experimentally perform in these areas as well as to bring new elements to the realization. Showmedia participated in the project of Košice – European Capital of Culture 2013 for a long time, for which it also designed and realized the concept of light of the Cathedral of St. Elizabeth for the Opening Ceremony of Košice 2013. In 2017, SHOWMEDIA was awarded a prestigious international ILDA Award in the category of fine arts for a unique laser mapping on the building of the VÚB bank. Since 2010 it has been an integral part of the international festival of Nuit Blanche.